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Twitter Earnings Hit the Fan

October 30, 2014

Just a Minute

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Twitter Earnings Hit the Fan

Twitter stock fell 10% this week after the company announced third quarter earnings which failed to live up to analysts’ expectations. Significantly, Twitter reported that its Monthly Average Users (MAU) grew by only 4.8% this past quarter, now totaling 284 million users within a given month. Compared to the first quarter of 2014 which brought a 5.8% MAU growth, and the second quarter which reported a 6.2% MAU growth, the third quarter seems to be informing investors that Twitter’s popularity is decreasing, not increasing. In our September 17th, Daily News Report, we informed readers that Twitter’s current strategy is to cash in via affiliate marketing, by selling products directly from its social-network platform. Analysts expect that the market for digital advertising on mobile devices will reach $36 billion this year. At this point, Facebook and Twitter will be competing for...

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